Cottweiler For Reebok In Florence
Cottweiler and Reebok previewed their fall/winter 2017 collection at Pitti Immagine Uomo 91 at the global renowned men’s fashion and contemporary trade show. The collection combines highly technical fabrics to create timeless and innovative pieces that signify a move into the next era of sportswear.
Founded by British design duo Ben Cottrell and Matthew Dainty, Cottweiler is known for blurring the lines between high fashion and sportswear, while also receiving critical acclaim in the process. Inspired by holistic approaches to sports aftercare, garments have utilized manufacturing techniques and fabrics that have a therapeutic effect on the body. The capsule collection embodies the DNA of both brands, fusing technical and cultural legacy of Reebok with Cottweilers unique vision.
Throughout the 3 days of Pitti Uomo, different brands conducted runway shows, exhibits, and presentations for their upcoming fall/winter 2017 collection. Brands included Tommy Hilfiger, Paul Smith, Kiton; Korean designers Bmuet(te) by Byungmom Seo, Ordinary People and Tim Coppens. On the last day, I was invited to attend 3 shows starting with Lucio Vanotti, Sulvam, Carlo Volpi, and including a Style Profile interview with Silvio Albini, President of Albini Group.
I was a little upset I wasn’t able to attend all three shows but especially Lucio Vanotti show. After my interview with Silvio Albini, I made my way to Museo Marino Marini in Florence in the old church of Piazza San Pancrazio. Marino Marini was an important Italian artist in the twentieth century, who studied in Florence. On arrival at the Museo Marino Marini, guest were all greeted with a Reebok gift bag and a glass of black herbal tea, which gave me a great feel for the upcoming presentation.
After a few minutes of networking and viewing the beautiful sculptures, the guest was escorted downstairs to view the collection. The concept led designers who respond instinctively to their social environment and forward thinking designs created a monochromatic white and blue looks with subtle hints of light gray and pink. What I liked most was that both benefited from this collaboration, Cottweiler brought Reebok the contemporary streetwear look and design while Reebok brought Cottweiler; history, heritage, and resources.
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