Old World Tailoring meets Modern Age Sophistication
Starting your own business doesn’t come easy; you have to have the will to win, desire, confidence and faith to keep going when things aren’t looking good. There are a few routes you can take when creating your business; in today’s world, you don’t need much capital, but it all depends on what business you’re starting. Being an entrepreneur and starting a business takes a plan and goals; goals can be daily, weekly, monthly or yearly goals or 5-20 year goals to track your accomplishments and to see if you’re on schedule.
If you’re in the process of starting your own business the first thing you should do is brainstorm ideas. Every business or new business starts with a thought or idea. Whatever your interest and passion you can turn it into a successful business that’s able to provide for you and your family. No business can succeed without a good business plan or just a business plan of some sort. A business plan is a set of attainable business goals, plans to reach them for a duration of 3-5 years or more. A business plan also gives investors a timeframe on the return of investment (ROI); gives staff members the end goal result, and if any hard times come up, the business plan can overcome any potential difficulties and what you can do to sustain your business.
We spoke briefly on capital; does your company need finances to start? Do you need to borrow or take a loan? Did you save enough money to pay your staff or is it a one-man show? Having the opportunity to assess your finances before starting your business is a good start. Depending on your business you can hire and build your team. If you can maintain your business being a solo act, that’s more power to you. Growing your business takes a great team that is passionate about your product, responsible, eager to learn, and are able to be held accountable for growing your business.
Style Profile Interview:
David – Geno, thank you for allowing me to interview you for FromNewYorktoTexas. I really appreciate what you are doing with investing in yourself. If I can ask you a two-part question what does being an entrepreneur mean to you and what made you start your own business, in particular, the suiting business?
Geno – Being an entrepreneur, is gratifying. It takes a lot of hard work and discipline to achieve the goals that you are striving for. I’m very passionate about my craft and strongly believe in my product. The suiting game can be an oversaturated market, therefore being creative with combinations, educating your client, and following through on all your specific details can help elevate you to the next level. It’s all about customer service and the overall experience, that makes your client a client for life.
David – Can you tell me more about your background in fashion, personal style, and also your vision for Geno Suits You?
Geno – I’ve been in the Suiting game for just over 4 years now and I absolutely love it. I started with Suitsupply back in October 2013, and their educational platform comparison to no one else in the Suiting industry. I learned everything I needed to learn while I was with Suitsupply, in order to be the person I am today and have the knowledge that I have now. The overall goal for Geno Suits You is to become a household name, but first, we must strive in baby steps.
David – You always have an easy but elegant style, can you teach that or is something that’s just born inside a person?
Geno – My personal style, pretty much comes from within me. It’s fun, funky, creative, business, trendy, lol. It’s all over the place but in a great way. Style is something you can teach, but overall it comes from within your creative side, your sense of being, your confidence, your own personal swag, this is what sets you apart from everyone else ..it’s all about you being you.
David – When meeting potential customers and established clients what are some do’s and don’t you inform them before designing there made to measure suit?
Geno – Well, since we live in Houston, and the weather is notorious for being warm the majority of the time. I stir my clients away from any heavy flannel fabrics,(but you gotta have one or two good ones, for those rare cold days) but I always encourage my clients to be creative as much as they can, then I’ll implement the designs that fit their personality and help them step out of their comfort zone, just a tad bit.
David – In past style profile interviews with men’s fashion designer Sid Mashburn and Silvio Albini President of the Albini group, I asked them for their top five essentials. What are your top 5 fall/winter essential items?
Geno – Good question, fall is hard to come by here in Texas, but when it does, a nice three-quarter length overcoat, chunky scarf, and ash gray fedora hat, a sweet pair of distress raw denim jeans and a weathered pair of brown boots.
Click here to visit Geno Suits You.